Background:
In this lab we will be identifying shrimp samples collected from the local Fred Meyer on Hawthorne and 33rd. Fred Meyer has an almost spotless reputation, before and after it was bought out by Kroger in 1998. Our experiment idea derived from the recent attention sushi restaurants have gotten from the media after mis labeling their sushi. They often include seafood delicacies in their menus but after closer research they are actually using common, basic seafood. This is a problem because they are ripping off the consumer and dishonesty in the food industry is a major issue. We wanted to see if this practice occurs in Fred Meyer grocery stores.
http://www.nytimes.com/flashtalking/ftlocal.html
Question:
Is Fred Meyer shrimp labeled correctly?
Hypothesis:
Fred Meyer has a very good reputation for honesty with their consumer, so we assume that the shrimp is labeled correctly. And most dishonesty with fish occur in restaurants, not grocery stores.
( http://www.masonrypromotion.com/projectFocus/fredMeyer.html)
It is a lot harder for larger corporations such as Kroger and Wal-Mart to mislabel and make mistakes or even try to lie to the consumer. Since they operate on such a large scale, there are more people to check products before they are sold to the consumer.
(http://smartgrowthusa.files.wordpress.com/2010/08/kroegerfredmeyeroverlap.gif)
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